den.m bar featured on Purewow
"There should be a specific word (perhaps the French have one?) for the sadness that comes when your beloved favorite pair of jeans dies—torn, stained, stretched-out victims of so much derriere flattering. But now there’s a way to reanimate your precious friend. At Den.m Bar, jean genies recreate your favorite pair of jeans in as little as a week.
In addition to copying a preexisting pair that you bring in for tailors to use as a pattern for a new pair, staff at this downtown storefront measure clients for custom-fitted original designs. Ladies choose between the skinny (9.5-inch ankle opening) and skinny straight (10-inch opening with a bit of a looser leg) versions, then work out which of Den.m’s Japanese and domestic finely milled and selvedge denim fabrics they want. Other choices extend to thread color (yellow, black), button design (skulls and crossbones, fairies) and pocket lining (paisley or newsprint).
The final personalization is on the Levi’s-esque back label, where initials or a message can be tooled into the leather. Prices begin at $229 a pair, which seems like a bargain for all this service—and for the peace of mind that comes from a dependably flattering pair of jeans.”
Den.m Bar, 111 W. Seventh St.; denmbar.com
www.denmbar.com - Custom denim workshop in Los Angeles, CA